Editors of print, broadcast, and online media are not standing by to build stories on every company, product, or service that comes across their desk. Effective public relations requires a clear strategy as part of a larger communications plan. It takes creativity, planning, media relations, and more. We’ll actively work with you to identify, develop, and implement a public relations strategy that will help position your company as a well-respected leader in your field. Our focus is to integrate the message between media, ads, social media, web, blogs, etc. We’ll work aggressively with targeted media to generate positive coverage for your products and/or services, as well as showcase your expertise.
A basic media relations outreach program typically includes:
Start-up and planning activities
Building a press kit
Developing key messages and story ideas
Creating a content library on various industry related topics
Researching editorial calendars
Drafting and distributing press releases
Pitching key industry, lifestyle, local, and consumer publications
Developing leadership-positioning
Participating at special events
Additional public relations services may include:
Crisis communications
Employee communications
Event planning/marketing
Media training
Multimedia presentations
