Employer Marketing

Are you just another company claiming, “We’re a great place to work”?

If so, job seekers are probably thinking “that’s what they all say.” We’ll build an employer brand that uniquely positions your company as an employment leader in your market, and produces quantifiable results. In turn, your brand will enable you to easily attract best-fit talent, increase retention, and reduce hiring costs.

Do your recruitment message and materials differentiate you from your competitors?

If not, job seekers are probably thinking “heard it” and “seen it” before. What they really want to know is why your company, your position, is better than what they already have. We’re committed to developing inventive and engaging approaches to achieve the established marketing and creative goals that will ultimately help you attract, hire, and retain the best-fit talent for your company.

Do you know what’s on the minds of the candidates you seek?

If not, you’re probably wasting money. Real-time research, competitive information, and strategic planning are essential to learning about your candidates and where to find them. The payoff results in attracting best-fit candidates with minimal effort in less time, and reducing your hiring costs.

Are you maximizing the return on your advertising dollars?

Our commitment to negotiating value-added opportunities for every single buy is the reason Studio 63’s media team is regarded as one of the best in the region.  We utilize an array of tools to meet the challenges of today’s media environment, with its abundance of consumer choice and media options.  We have access to all of the major research tools, such as STRATA, Nielsen, Arbitron, and ABC; and also utilize over 50 non-traditional options.

We also maintain a comprehensive, multimedia database, which currently contains over 6,500 records, including:  Internet sites; local, regional, national, ethnic, multilingual, trade, and college/university publications; and broadcast and outdoor media.

Did your website just turn away your best candidates?

It may have, if your website and careers section don’t offer pertinent information quickly, concisely, and creatively. Losing top talent breaks down to loss of money and time. At Studio 63, we’ve built and refined a website development process that combines business and human resources understanding, great design, cutting-edge functionality, and candidate generating techniques to take your Human Resources Department to the next level.

Are you finding the right people with the right qualifications for the right cost?

If not, you may be spending your recruitment advertising dollars in the wrong places. With our direction, you’ll attract better quality people, reduce turnover, and ultimately receive a higher return on investment. At Studio 63, we’ve developed and managed hundreds of customized, multimedia recruitment advertising campaigns for Fortune 100 companies, small to mid-sized firms, and non-profit organizations. From mobile marketing to videos and HR public relations to grass roots initiatives, we’ll go beyond traditional advertising to push the envelope when it comes to strategic input, creative, and media.

Are your employees being kept in the dark?

If so, you’re not fully engaging with one of your greatest assets.  Unfortunately, a lack of communication from management to employees quickly leads to lower morale, productivity, and retention. Successful employers recognize the importance of employee communication programs. With that said, it’s one thing to know that you need to stay in touch with your employees’ thoughts and attitudes. But in the reality of day-to-day operations, these broader priorities are often pushed aside.  At Studio 63, we’ll help you develop and implement internal communications programs that will make for happy, productive employees, a great work environment, and improvement to the bottom line.